Mar 13, 2019

Rise of India's Tier 2 and 3



If I were in the Tier 2 or 3,
It'll still be the Metro to me.

Maybe I'd struggle a bit,
the internet connection may not be fit.
Maybe I'd not have a credit card,
Paying digitally got somewhat hard.

I'd find a gap in fashion I see online, 
My city is a little held back in time.
There may not be a Gap or Gucci,
Yet I'll be no less a Shahrukh or Jacky.

I may not work with Amazon, Google or IKEA,
I'll still earn in lakhs with a single innovative idea.
My marketing may not be driven by a Brand,
Volumes will rule if my Products reach right hands.

As the next big market, there's big cash inflow,
A mine for brands I'll adorn a golden sheen.
In other words, I'll be gifted, you know..,  
My air will be green and so much more clean.