The Attitude behind Mass Communication.

Mass Comm. includes more of practical activities than the theoretical and unlike any other study its laboratory’s are beyond the boundaries of the college or home. It is quite similar to Science or Engineering as the practicals enable us to learn the theoretical concepts. In Mass comm. the better we are in the practicals the more efficient we become and the better chances we have to work in a good company.
As far as the philosophy is concerned, in Engineering, Science or Mathematics we have 2+2=4 whereas in Mass Comm. it’s [2+2=4 + ‘i’].
Where ‘i’= Innovation + {Impact + Influence} on the audience.
‘i’ is how the communicator/messenger sends his message using his style and creativity to be perceived by the receiver with an emotional degree.
So, Mass Comm. is = facts + a lot more
Mass Comm. is = rules + setting new ones
Mass Comm. is = breaking the fundamentals

It might not sound practical in approach, easy to adjust with or to simply grab the idea to some one who has always followed a set/decided path which everyone else chases but the truth is that this profession is not straight as any other field. I don’t mean its tough (not at all) but it has many twists and turns and curves which are various paths to achieve your target moreover here the goals are a plenty each requiring diff. set of talents and abilities.
Consider Mass Comm. to be a game of Snakes and Ladders. But snakes here don’t bite instead become the opportunities and ladders become our efforts and we have a lot of tracks to reach our goal. Each track stops us at a high point or a milestone where we learn a lot, which comes in handy later at work or during the process.
Not everyone is compelled to take the definite path, no one is restricted but everyone has the freedom to choose his. It’s not at all a gamble or a risk to try unknown paths as long as you trudge them not forgetting your ‘Aim’ in life.
The opportunities don’t simply fall in these days, but have to be sought after and grabbed; as they don’t ring the doorbells and even their ‘knock’ goes unheard in this noisy world.